People often ask me; “Mike, how can you sell plants that don’t even have leaves on them? They look dead.” And the answer is, we use point of sale signs, often called bench cards.
These point of sale signs really help the customer make buying decisions. They want to know what the plant looks like when it’s in bloom, what it looks like in the fall if it has an interesting fall color and how to care for the plants, where and how to plant them and how to use them in their landscape.
Point of sale signs allow the customers to shop for plants on their own. The signs keep them shopping longer and pique their interest in plants that normally would not catch their attention.
Growers always ask me; “How do I make the signs? Do you have a template I can use?”
Making the signs is super easy to do and you do not need, nor do you want a template. Computer software is to finicky. My template probably won’t work for you. So the best thing is to just make the signs on your own computer in the word processing program that you are most familiar with.
Here’s a video we did showing off our point of sale signs along with some tips for making them and how we display them with our plants.
This is important. Don’t copy plant descriptions word for word from the Internet. Those descriptions are dry, boring and often suggest only the largest mature size of the plant. In other words, they make the plant sound terrible. Plants can be, need to be, and should be pruned once or twice a year. So with regular pruning the plant that you are selling will work perfectly where your customer wants to use it.
Make your plant descriptions sexy!
I’ve got one more, really important plant sign to show you, but first, I have to deal with a bit of a “Mike’s Plant Farm” issue. Finnegan insisted that I take his picture and put it online. He’s such a ham! So Finnegan buddy, this is for you!
Thank you for indulging us both. He gets his way far too often! (He thinks he’s going to be famous. More pics here.)
This particular sign sold dozens and dozens of Lavender Twist Redbud trees for us last spring. It really takes a big imagination to really be able to see what a small Lavender Twist can look like. This sign with both a spring and summer photo of the Lavender Twist in my front yard really makes people fall in love with this photo.
We print up extra copies, about half this size and let people take them with them so they can see how to prune the tree. Others take the small cards home to show a family member, then come back and buy a tree.
Questions or comments? Post them below.